BizInkFlow is our unique blueprint that is both a creative and strategic approach to experiential personalisation that drives desirable outcomes for our clients like MECCA and LinkedIn.
We work backwards with your main objectives, breaking that down into measurable metrics before we move on to the scope and deliveries so we are truly aligned to your desirable outcomes.
The launch phases of the BizInkFlow blueprint are initiated by our senior team with a deep knowledge and experience in creative direction, event planning/coordinating, marketing, communications and branding. The scope is then delivered by our multi-talented, multi-cultural team of creatives and problem-solvers.
How the BizInFlow Blueprint Works
The BizInkFlow Blueprint incorporates calligraphy and personalised experiences to create authentic connections with consumers. This engages them through immersive and interactive experiences aimed to build brand loyalty, brand recall, and brand affinity by restoring the power of human connection in a digital world.
We’re about adding value to businesses by elevating events and gifting through calligraphy personalisation.
On the surface, we’re a creative agency with a nationwide team of 30+ that produces beautiful works of art and penmanship on products and keepsakes by using different techniques like pointed pen calligraphy, hand-engraving, hand-lettering, hand-foiling, product painting and digital lettering.
But at the heart of what we do is 'experiential' personalisation.
In general, ‘personalisation’ is about turning the mass experience into an individualised experience and studies have shown how this significantly boosts sales, drives more traffic, more repeat customers, increase brand loyalty, etc.
Personalisation is often regarded as the future state of marketing. Research shows that:
Purchase
Consumers say they're more likely to purchase from brands that offer personalisation. (McKinsey)
Customers
Consumers say they’ll become repeat customers after a personalised shopping experience. (Twilio Segment)
Experience
Marketers consider customer experience to be one of personalisation’s top benefits. (Adobe)
Today, with the advancement of technology, AI and a whole lot of information at our fingertips, companies are able to personalise at scale.
But there remains the question -
How do you maintain the human touch in a data-driven, digital world?
To overcome this challenge, a lot of marketing directors, event planners, PR agencies and founders that we’ve collaborated with see the value of putting on live events and experiences like gifting for their team, guests, clients or customers to drive that personalisation aspect with a human element to it.
Still, they’re faced with a second challenge -
How do you create the type of events and experiences that hasn’t been done so many times already?
Take for example, organisations and companies that run events as a strategic tool for growth, engagement, and positioning in the marketplace.
It’s not uncommon to -
Have you walked away from an event and received a goodie bag with a lot of items that everyone else gets that you’re just gonna throw away or put in the corner?
However, when something is personalised for you whether it’s your name or your favourite word or a message and you have an artist doing it in front of you by hand instead of a machine, that experience feels more unique, more interactive, more personalised, even customised.
And that item feels more special, it has a deeper sentimental value that you want to keep for a long time, there’s a story behind it and you’re likely to brag about the business you got it from, share it on your socials and rave about the event.
Hence lies the value of what we do - helping brands and businesses stand out from the noise and be remembered by creating unique, personalised experiences that combines creativity and the human touch, bringing the old and timeless art of calligraphy into the modern world.
By infusing experiential personalisation into branding and marketing efforts, businesses can tap into the deep-seated human desire for connection and individualised attention.
Moreover, in the age of data-driven marketing and automation, live calligraphy represents a return to authenticity and genuine connection. It conveys a sense of care and thoughtfulness that cannot be replicated by mass-produced or automated messages.
By investing in live calligraphy personalisation, businesses demonstrate their commitment to cultivating meaningful relationships with their audience, transcending the digital divide and forging lasting connections in an increasingly impersonal world.
Discover fresh, creative ideas to run events with personalisation without the need for technical expertise
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