In the digital age where automation and mass production dominate, there's something inherently special about the human touch.

With its elegant strokes and personal flair, calligraphy offers a unique opportunity for brands to elevate their identity while live calligraphy at events creates a truly individualised experiences for guests, attendees and customers.

Calligraphy is often associated with the terms 'personalisation' and 'customisation', but what exactly sets these two apart?

Let's delve into some real-world examples to unravel the difference...

Personalisation: Netflix’ provides viewers a ‘recommended for you’.

Customisation: Netflix’ gives viewers a 'watchlist' to select movies and tv shows for their own individual preferences. 

Personalisation: A regular customer receives a personalised greeting from the staff.

Customisation: A customer can customise their order that is not from the regular menu eg. No pickles, extra gravy.

Personalisation: A store offers live personalisation during a special event like Mother’s Day.

Customisation: Customers of the store can customise their message to a certain degree eg. Max 15 characters.

In essence, 'personalisation' is about tailoring experiences for the user, anticipating their needs, preferences, and desires.

On the other hand, 'customisation' puts the power in the hands of the user, allowing them to shape their experiences according to their individual tastes and requirements.

'Personalisation' is for the user and 'customisation' is by the user.

In the world of brand calligraphy, mastering the delicate balance between personalisation and customisation can elevate your brand's identity, forging deeper connections with your audience while empowering them to express their unique selves.

In conclusion, whether it's adding a personal touch to your brand messaging or empowering consumers to customise their experiences, calligraphy serves as a timeless art form that bridges the gap between tradition and modernity, personalisation and customisation.

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