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12: How We Enhanced Blue Dragon’s 20th Anniversary Fundraiser with Personalised Glassware


12: How We Enhanced Blue Dragon’s 20th Anniversary Fundraiser with Personalised Glassware


🎙 EPISODE 12: How We Enhanced Blue Dragon’s 20th Anniversary Fundraiser with Personalised Glassware

In this episode of The Experience Is Personal, we’re taking you behind the scenes of Blue Dragon Children's Foundation’s 20th Anniversary Fundraiser in Sydney — a heartfelt evening celebrating two decades of impact and hope, where live calligraphy personalisation added a truly meaningful touch.

Our calligrapher, supported by an assistant, hand-personalised glassware with guest names, offering two elegant colour choices — blue and orange — to reflect Blue Dragon’s identity and mission to fight child trafficking in Vietnam. Nearly every guest chose to have their glass personalised, transforming each piece into a cherished keepsake that carried both beauty and purpose.

Every detail — from the interactive setup to the emotional connection guests formed through personalisation — was designed to enhance the evening’s atmosphere and amplify Blue Dragon’s story of compassion and change.

You’ll hear how we:

  • Created a seamless live personalisation experience at a fundraising gala
  • Used colour symbolism to align with the brand and its mission
  • Designed an interactive setup that encouraged engagement and meaning
  • Helped guests leave with a tangible reminder of their contribution

If you want to discover how live calligraphy can elevate cause-driven events and deepen emotional connection, this episode is full of inspiration and actionable insights.

CHAPTERS
00:23 – Event overview and setup
00:53 – Creating a meaningful personalisation experience
01:51 – Aligning colours with brand storytelling
02:32 – Guest reactions and emotional connections
03:21 – The flow of live personalisation
03:47 – Results and key insights
04:24 – Tips for elevating fundraising events through personalisation
05:35 – What’s coming up next

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