🎙 EPISODE 11: How We Elevated Brand Engagement at Australian Fashion Week with High-Quality On-Site Engraving

In this episode of The Experience Is Personal, we’re taking you behind the scenes of a Sydney Fashion Week activation, where high-quality on-site engraving transformed metal cups into premium, personalised keepsakes that left guests delighted and engaged.

Over three days, three calligraphers delivered precise, elegant engraving while the client’s branded tables, banners, and displays created a visually appealing, high-touch experience. Guests could choose personalised engravings or select from pre-designed options, ensuring every interaction reinforced the brand’s luxury positioning and made a lasting impression.

Every detail—from the live engraving theatre to the interactive engagement with attendees—was designed to create meaningful, memorable, and premium experiences.

You’ll hear how we:

• Managed a seamless flow of personalised interactions in a high-energy environment
• Elevated the experience with visually appealing setups and live engraving
• Created lasting impact through both personalised and pre-designed options

If you want to learn how high-touch, on-site personalisation can elevate brand activations and create memorable customer experiences, this episode is full of practical insights.

CHAPTERS
00:20 – Activation setup and preparation
00:51 – The hand-engraving station in action
01:51 – Creating a seamless, high-touch experience

02:31 – Guests interacting with personalised options
03:14 – Overcoming challenges and ensuring consistency
03:35 – Results and insights
04:10 – Tips for elevating activations through personalisation
05:23 – What’s coming up next

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

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