🎙 EPISODE 5: How We Enhanced Customer Experience at a Father’s Day Activation Through Handwritten Personalisation

In this episode of The Experience Is Personal, we’re taking you inside a Father’s Day activation that unfolded across three locations in Sydney — where handwritten words became powerful, personal moments for hundreds of shoppers.

Over one weekend, four of our artists were stationed in-store, offering complimentary personalised message cards with every purchase. But these weren’t just names. Customers wrote heartfelt messages to father figures — some playful, some poetic, and some that stopped everyone in their tracks.

You’ll hear how we designed a high-volume, high-emotion experience that didn’t just feel premium — it was meaningful. This episode covers what it takes to create a quiet moment of connection inside a bustling retail environment, and how live calligraphy can leave a lasting impression that shoppers carry home — and share.

We’ll also break down:
– The planning and team structure behind multi-store events
– How we designed for volume without losing the personal touch
– Why simplicity (done well) can be the most powerful brand moment of all

Whether you're planning an in-store campaign or looking to create more emotion-led experiences, this episode is full of practical takeaways and creative insight.

CHAPTERS
00:10 – Past episodes recap
01:00 – What the setup looked like across 3 stores
01:27 – The power of message cards (and what people wrote)
02:12 – What is often overlooked with live personalisation
03:36 – The 'elevated echo' effect

04:27 – Why small touches become big brand moments
04:43 – Lessons you can bring into your own activations
05:19 – What’s coming in Episode 6: a marathon moment with a personalised twist

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

SUBSCRIBE + REVIEW

If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

🎧 Subscribe to The Experience Is Personal on Spotify here (click 'FOLLOW') to subscribe to the Mindful Creatives Podcast on Apple Podcasts!