🎙 EPISODE 6: How We Delivered a High-Volume, Premium Hand-Lettering Experience at the Sydney Marathon 2024

In this episode of The Experience Is Personal, we’re taking you inside one of our most high-volume activations to date — a premium race-day experience that saw hundreds of marathon finishers walking away with more than just a medal.

With two artists and a custom setup, we hand-lettered over 400 personalised posters live — each one capturing an individual’s finish time in beautiful script. But this wasn’t just about writing fast. It was about turning a number into a moment of pride, celebration, and connection.

You’ll hear how we balanced scale with quality in a fast-paced environment, what it took to keep foot traffic flowing all day, and how personalisation can elevate even the most energetic public events.

We’ll also break down:

– The logistics behind a high-impact two-artist setup
– How we prepped to handle both volume and emotion
– What makes personalisation magnetic at sporting events

If you’re looking to create share-worthy moments in high-traffic spaces, this episode is packed with insight and real-world examples you can use.

CHAPTERS
00:15 – Setting the scene: marathon day buzz
01:12 – Balancing volume and craftsmanship
02:35 – What made this activation stand out
03:21 – Lessons for future large-scale events
04:45 – What’s next: a high-impact, cross-city bauble activation

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

SUBSCRIBE + REVIEW

If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

🎧 Subscribe to The Experience Is Personal on Spotify here (click 'FOLLOW') to subscribe to the Mindful Creatives Podcast on Apple Podcasts!