🎙 EPISODE 7: How We Engaged Guests Across Two Cities with High-Impact Bauble Personalisation

In this episode of The Experience Is Personal, we’re taking you behind the scenes of a festive, multi-city activation that brought personalised baubles to life across Sydney and Melbourne.

Over three days, six calligraphers hand-lettered hundreds of baubles — creating a seamless, high-quality experience that captured the spirit of the season and sparked genuine connection with guests.

This wasn’t just about writing on ornaments. It was about delivering a consistent, memorable moment that enhanced brand presence and left a lasting impression — no matter which city guests visited.

You’ll hear how we coordinated logistics across locations, ensured visual consistency, and created magic through simple, thoughtful personalisation.

We’ll also break down:
– How to manage a multi-city activation without losing quality
– The importance of seamless brand experience at every touchpoint
– Why personalised keepsakes continue to resonate during festive events

If you want to learn how to scale authentic personalisation across locations and create truly memorable brand activations, this episode is packed with actionable insights.

CHAPTERS
00:45 – Setting the scene: two cities, one activation
02:03 – Coordinating six calligraphers and logistics
03:00 – The guest experience: from bauble to keepsake
04:03 – Seamless - the key to event success
05:10 – Takeaways for multi-location activations
05:57 – What’s next: a cosy Xmas in July notebook activation

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

SUBSCRIBE + REVIEW

If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

🎧 Subscribe to The Experience Is Personal on Spotify here (click 'FOLLOW') to subscribe to the Mindful Creatives Podcast on Apple Podcasts!