🎙 EPISODE 10: How We Delivered a Premium, High-Touch In-Store Experience for a Father's Day Campaign

In this episode of The Experience Is Personal, we’re taking you behind the scenes of a Father’s Day in-store campaign across three states, where personalised calligraphy gift tags transformed a premium product into a memorable customer experience.

Over the course of the activation, twelve calligraphers hand-lettered tags designed by the client, while branded tables, banners, and displays enhanced the visual appeal of the stations. Guests could choose personalised tags or select from generic options, ensuring every shopper left with a thoughtful touch that reinforced the brand’s luxury positioning.

Every detail — from the live calligraphy to the interactive customer engagement — was designed to create meaningful, memorable, and high-touch experiences.

This wasn’t just about hand-lettered tags. It was about creating connection, engagement, and a tangible keepsake that customers would treasure long after the purchase.

You’ll hear how we:

• Managed a smooth, engaging flow across three states
• Elevated the experience with visually appealing setups and live personalisation
• Created lasting impact through both personalised and generic tags

If you want to learn how high-touch personalisation can turn standard retail activations into unforgettable brand experiences, this episode is packed with actionable insights.

CHAPTERS
00:37 – Activation setup and preparation
01:01 – The calligraphy stations in action
01:44 – Guests interacting with personalised and generic tags
02:01 – Creating a seamless, engaging multi-state experience
04:10 – Overcoming challenges for a smooth execution

04:54 – Results and insights

05:30 – Tips for elevating retail activations through personalisation
06:52 – What’s coming up next

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

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If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

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