🎙 EPISODE 3: How We Turned Luggage Tags Into Luxe Moments

In this episode of The Experience Is Personal, we explore how a quick and elegant embossing setup turned branded luggage tags into luxurious, high-touch experiences.

This was an in-store activation designed to feel elevated — not fussy. Using live foil embossing on leather tags, we created a premium moment for every guest… and they loved it.

Over two days, our team helped a high-end luggage brand bring personalisation to life, one guest at a time. The result? A queue of curious customers, meaningful conversations, and a tangible reminder that your initials can spark instant emotional connection.

Whether you’re a retail marketer, brand manager, or event planner — you’ll learn how speed and quality don’t have to be opposites, and why thoughtful, hands-on touches are still one of the most powerful tools in brand experience.

If you’re looking to elevate your next in-store or product-focused activation, this episode is full of practical insights and brand storytelling gold.

CHAPTERS

00:00 – Welcome back to The Experience Is Personal
00:46 – The brief: create a premium in-store moment
01:15 – Choosing foil embossing for impact and speed
01:36 – The power of initials: emotional response
02:14 – Crafting the event flow with intention

03:16 – Key insights: you don’t need a big production
03:49 – Why this worked without slowing down foot traffic

04:50 – What brands can learn from tactile moments
05:30 – What’s coming next: a multi-state activation that scaled beautifully

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

SUBSCRIBE + REVIEW

If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

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