🎙 EPISODE 4: How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time

In this episode of The Experience Is Personal, we take you behind the scenes of a multi-city brand activation that brought the same thoughtful, intimate guest experience to five different states across Australia.

Our client wanted something meaningful to celebrate Mother's Day — and while they chose candles for the occasion, this story isn’t really about the product. It’s about how we scaled a live personalisation experience across Queensland, New South Wales, Victoria, South Australia, and Western Australia — without losing the emotional connection that makes this kind of activation so powerful.

You’ll hear how we kept quality consistent across all locations, trained five different calligraphers to represent the same tone and message, and navigated some seriously complex logistics — from shipping thousands of delicate items to managing on-site teams.

We also share the deeper reason this campaign worked: it created genuine moments of care and connection that guests remembered long after the event. And that? That’s where brand loyalty starts.

If you're planning a national campaign and want to make it feel personal at every stop, this episode will give you practical insights and real examples of how to pull it off.

CHAPTERS

00:00 – Welcome back + what today’s episode is about
01:00 – The challenge: making a personal experience scalable
01:21 – How we kept it consistent across 5 states
02:10 – Our process: training, scripting, and quality control
03:32 – Real conversations that made real impact
04:05 – 4 ways live personalisation boosts brand loyalty
05:14 – What you can take into your own planning
05:36 – What’s coming in Episode 5: a Father's Day activation

WANT TO CREATE YOUR OWN EXPERIENCE MOMENT?

Whether you're planning an activation, gifting suite, or brand event — we help brands turn their product into a platform for connection through live calligraphy and engraving.

✨ Download our free Event Planner’s Bundle
💌 Fill out our contact form to explore your own experience concept.

CONNECT WITH US

Instagram: instagram.com/kimlligraphy

Facebook: facebook.com/kimlligraphy

LinkedIn: https://www.linkedin.com/in/kimlligraphy

SUBSCRIBE + REVIEW

If you enjoyed this episode, we’d be so grateful if you’d leave a rating and review on Apple Podcasts — it helps more creatives and marketers discover how powerful personalisation can be.

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