In an era led by digital technology and AI, the future state lies in delivering personalised content and experiences at scale by tailoring online interactions, services, and content based on user data and behaviour in digital environments.

Examples include e-commerce websites recommending products based on browsing history, streaming services suggesting movies or shows based on viewing habits, and personalised email marketing campaigns with tailored offers and content.

However, a challenge persists: How do we maintain an authentic, human touch in an increasingly digital world?

Experiential personalisation brings a refreshing balance by focusing on unique, personalised experiences in physical settings.

This approach often involves direct human interaction and tangible elements, creating memorable and deeply engaging moments.

While digital personalisation enhances experiences in the virtual space using data and algorithms, experiential personalisation taps into the sensory and emotional facets of human experience, often offering interactions that leave lasting impressions and enriching the overall customer journey.

Here are some characteristics of experiential personalisation:

1. Physical and Tangible: Involves real-world interactions and personalised physical items or experiences.

2. Human Interaction: Often includes direct interaction with people (eg. artists, event staff) who provide personalised services.

3. Sensory Engagement: Engages multiple senses, such as touch, sight, and sometimes smell and sound, creating a multi-sensory experience.

4. Memorability: Creates lasting memories and emotional connections due to the live, interactive nature of the experience.

5. Custom-Made Items: Frequently involves the creation of one-of-a-kind, bespoke items tailored to the individual’s preferences.

Here are some examples of experiential personalisation:

• Customised tasting experiences at a winery or brewery
• Tailored spa treatments
• Cooking classes with a chef providing recipes that cater to the customer's tastes
• Personal trainers offering personalised workouts and nutrition advice
• Hair stylists providing custom blowouts and styling sessions

Our favourite of course is calligraphy personalisation! This type of personalisation focuses on creating unique and memorable experiences for individuals based on their preferences, needs, or characteristics using creativity and hand decorative arts. It can be achieved either in-person or prepared in-studio in a non-live environment.

Here are some features of calligraphy as experiential personalisation:

1. Customisation:

Each piece of calligraphy can be tailored to the individual's specifications, such as their name, a favourite quote, or a specific design request.

2. Interactive Experience:

Customers, guests or attendees often participate in the process, creating a personalised and engaging experience.

3. Memorable Engagement:

The process of witnessing or participating in the creation of a personalised calligraphy piece creates a lasting memory and emotional connection.

4. Artistic Touch:

The personalisation is not just about the content but also about the artistic expression, making each piece unique and provide a sentimental value to the individual.

Calligraphy as experiential personalisation creates unique, memorable interactions through hands-on, human-driven experiences, contrasting with digital personalisation's data-driven, passive approach.

It highlights the enduring appeal of tangible, real-life encounters in an increasingly digital world.

At Kimlligraphy, our Australia-wide team allows us to deliver our calligraphy experiential personalisation services at scale across multiple locations. You can learn more at our website or feel free to enquire directly.

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